Tourism Appreciation Month

Every May, we take a little extra time to show some big love to Bay County’s number one industry—tourism. Here in our slice of paradise, visitors come for the 27 miles of sugar-white sand and emerald waters, but they stay for so much more: the warm welcomes, the unforgettable sunsets, and the kind of experiences you can only find in a place like this.

Whether it’s boating, beach volleyball, or a quiet stroll through conservation trails, Panama City Beach offers something for every kind of traveler—year-round. And the world’s taking notice. In 2024, Tripadvisor ranked Panama City Beach among the Top 25 Best Beaches in the U.S., a shining reminder of what we already know: we live in a place people dream about.

Tourism Appreciation Month is our way of saying thank you—not just to our visitors, but to the people and businesses who make Bay County feel like home to millions every year. With events and celebrations throughout May, we hope you’ll join us in honoring the impact and heart of tourism in our community.

Mark-Your-Calendar Moments:

Thank you to our Sponsors:

Join the Task Force:

Join the Tourism Appreciation Month Task Force and help plan the exciting events designed to say, “Thank You!” to our visitors.